ABOUT ME

Creative Branding Specialist at Self, Remote - Home Office

January 2008 — Present

Art Director Advertising at GreenTeam USA, New York

May 2006 — May 2008

Art Director at Almap BBDO, São Paulo

January 2006 — April 2006

Art Director at SKA/TBWA, Lisbon

March 2001 — March 2005

With extensive experience in diverse advertising markets, including Brazil, Portugal, and the United States, I have had the privilege of spearheading numerous successful campaigns for a wide array of esteemed clients. These clients include industry giants like Johnson & Johnson, Coca-Cola, Havaianas, Greenpeace, Alcoólicos Anônimos, O Boticário, SEAT, Alfa Romeo, Kawasaki, Port Wine, and various other prominent Portuguese wine brands. My expertise has also been put to use in promoting Bahia Tourism, Sebrae, UNICEF, Real Estate ventures, Shopping Centers, Samsung, Vodafone, Grupo Sonae, Hertz, Pizza Hut, Millennium, Futebol Clube do Porto, as well as numerous local brands.

I have actively participated in the pursuit of new business opportunities, engaging in the competitive process of securing new accounts. My responsibilities have encompassed the management of talented photographers, film directors, illustrators, and post-production teams, ensuring the flawless execution of our creative endeavors.

In addition to my commercial work, I have contributed to the realm of Political Marketing in both Brazil and Portugal, where I developed compelling campaigns for candidates vying for positions such as Recife City Hall, Pernambuco Government, Porto City Hall, Matosinhos City Hall, and even the Prime Minister of Portugal.

Currently, my professional focus centers on Branding. I specialize in crafting distinctive visual identities for companies, grounded in meticulous market analysis. I also excel in the art of rebranding, breathing new life into existing brands seeking a fresh perspective and modernization.

My passion for fashion history was ignited during my time at Fashion School, where I drew inspiration from the world of cinema, particularly in the realm of film costumes. This passion led me to conduct extensive research and even present my findings at conferences.

Furthermore, I have ventured into the world of fashion with my own Homewear brand, known as "Invisible Closet." Within this venture, I personally conceptualize and design all the pieces for our collections, adding a unique touch of creativity to the world of apparel.

I am excited to continue my journey of creativity and innovation in the ever-evolving landscape of advertising and branding.

• RECIFE • SÃO PAULO • OPORTO • LISBON • NEW YORK • ATLANTA •

Com experiência em diferentes mercados publicitários como Brasil, Portugal e Estados Unidos, desenvolveu diversas campanhas para clientes como Johnson&Jonhson, Coca-Cola, Havaianas, Greenpeace, Alcoólicos Anônimos, O Boticário, SEAT, Alfa Romeo, Kawasaki, Vinho do Porto entre diversas outras marcas e tipos de vinhos Portugueses, Bahiatursa, Sebrae, UNICEF, Imobiliárias, Shopping Centers, Samsung, Vodafone, Grupo Sonae, Hertz, Pizza Hut, Millennium, Futebol Clube do Porto e diversas marcas locais. Participação em novos negócios, licitações de novas contas, gerenciamento de fotógrafos, diretores de cinema, ilustradores e pós-produções.

Experiência em Marketing Político no Brasil e Portugal. Desenvolvimento de Campanhas para Governo do Estado de Pernambuco, Câmara Municipal do Porto e Matosinhos (Portugal) e Primeiro Ministro Português.

Atualmente, desenvolvendo Branding. Criação de Identidade visual para empresas, baseando-se em estudos de mercado, e rebranding para marcas já existentes que precisam de novo posicionamento e modernização.

Durante o tempo de Faculdade de Moda, inspirou-se no Cinema para se aprofundar em História da Moda, fazendo pesquisas sobre o figurino de filmes, o que levou a ser convidade para apresentações em congressos.

Também desenvolveu sua própria marca de Homewear: a Invisible Closet, onde cria e desenha todas as peças das coleções.